2012 (film)

Wednesday, November 04, 2009 marina 0 Comments

2012 is an upcoming disaster film directed by Roland Emmerich. The film has an ensemble cast, including John Cusack, Amanda Peet, Danny Glover, Thandie Newton, Oliver Platt, Chiwetel Ejiofor, and Woody Harrelson. The film will be distributed by Columbia Pictures. Filming began in August 2008 in Vancouver. The film's release date is expected to be November 13, 2009 worldwide.


Jackson Curtis (John Cusack) is a divorced father who occasionally works as a limousine driver and a writer, while his ex-wife (Amanda Peet) and children live together with her new boyfriend. In Guatemala there is word that hundreds of people have committed suicide believing the 2012 Hypothesis is true and in reaction to this, the IHC (Institute for Human Continuity), a secret organization that realizes the world is going to end and starts construction of massive space arks beneath the Himalayan mountains in preparation for the end of the world, is formed. The governments of the world give the IHC the task to save the human race when doomsday happens.

When they discover that a global cataclysm caused by the Earth crust displacement will occur faster than expected, they must race to these ships in order to save the human race before all is lost. Los Angeles is completely destroyed by massive earthquakes, Yellowstone supervolcano erupts, massive earthquakes occur in South America and The Vatican crumbles into oblivion. As worldwide floodings get worse, the US government declares the end of the world. A group of survivors, including Jackson Curtis and his family fight their way to China before they can board the great arks and save themselves from the gigantic tidal waves sweeping across the Earth.

The film explores the idea of a global doomsday event coinciding with the end of the Mayan Long Count Calendar's current cycle on or around December 21, 2012 (the norther hemisphere's winter solstice).


Director Roland Emmerich and composer-producer Harald Kloser co-wrote a spec script titled 2012, which was marketed to major studios in February 2008. Nearly all studios met with Emmerich and his representatives to hear the director's budget projection and story plans, a process that the director had previously gone through with the films Independence Day (1996) and The Day After Tomorrow (2004).[2] The film was shopped around with a production budget of $200 million.[3] Later that month, Sony Pictures Entertainment won the rights for the spec script, planning to distribute it under Columbia Pictures.[4] The studio planned to make the film for less than the estimated budget.[3]
Filming was originally scheduled to begin in Los Angeles, California, in July 2008,[5] but instead commenced in Vancouver in August 2008 and concluded in January 2009.[6] Due to the possible 2008 Screen Actors Guild strike, filmmakers set up a contingency plan for salvaging the film.[7] Sony Pictures Imageworks was hired to create visual effects for 2012.[8] Thomas Wander co-wrote the score with Harald Kloser.



On November 12, 2008, the studio released the first teaser trailer for 2012 that showed a tsunami surging over the Himalayas and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world's governments were not preparing its population for the event. The trailer ended with a message to viewers to "find out the truth" by searching "2012" on search engines. The Guardian criticized the marketing effectiveness as "deeply flawed" and associated it with "websites that make even more spurious claims about 2012".[16]
The studio also launched a viral marketing website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.[17] David Morrison of NASA has received over 1000 inquiries from people who thought the website was genuine and has condemned it, saying "I've even had cases of teenagers writing to me saying they are contemplating suicide because they don't want to see the world end. I think when you lie on the internet and scare children in order to make a buck, that is ethically wrong."[18] Another viral marketing website promotes Farewell Atlantis, a fictional suspense novel by the film's lead protagonist, about the events of 2012.[19]

Comcast had also organized a "roadblock campaign" to promote the film, where a two-minute scene from the film was broadcast across 450 American commercial television networks, local English and Spanish language stations, and 89 cable outlets within a 10-minute window between 10:50 PM EDT/PDT and 11:00 PM EDT/PDT on October 1, 2009.[20] The scene featured the destruction of Los Angeles and ended with a cliffhanger, with the entire five-minute-38-second clip made available on Comcast's Fancast web site. The trade newspaper Variety estimated that, "The stunt will put the footage in front of 90% of all households watching ad-supported TV, or nearly 110 million viewers. When combined with online and mobile streams, that could increase to more than 140 million".[20] Sony also plans on replicating this promotion in other regions.[20]


2012 was originally scheduled to be released on July 10, 2009. The release date was changed to November 13, 2009 to move out of the busy summer schedule into a time frame that the studio considered to have more potential for financial success. According to the studio, the film could have been completed for the summer release date, but the date change will give more time to the production.[21]


Theatrical poster
Directed by
Roland Emmerich
Produced by
Roland Emmerich
Mark Gordon
Harald Kloser
Larry J. Franco
Ute Emmerich
Written by
Harald Kloser
Roland Emmerich
John Cusack
Chiwetel Ejiofor
Amanda Peet
Thandie Newton
Oliver Platt
with Danny Glover
and Woody Harrelson
Music by
Harald Kloser
Thomas Wander
"Time for Miracles" performed by Adam Lambert
Dean Semler
Editing by
David Brenner
Peter S. Elliott
Centropolis Entertainment
The Mark Gordon Company
Distributed by
Sony Pictures EntertainmentColumbia Pictures
Release date(s)
November 13, 2009 (worldwide)
Running time
158 minutes
United States
$200 million[

 *credit to http://en.wikipedia.org*

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